Director of Marketing and Branding- Personal Injury Law

Job Description

Job Ttitle: Director of Marketing and Branding- Personal Injury Law

Company: Crawford Thomas Recruiting


Description: Director of Marketing & Branding
Mid-Sized Personal Injury Law FirmLocation: onsite in NYC
Salary: $150K-$180K (negotiable)Position Overview
Join our mid-sized personal injury law firm as the Director of Marketing & Branding! This is a high-impact leadership role where you’ll drive our marketing strategy, enhance brand visibility, and help establish the firm as a recognized leader in the industry. If you’re a creative, strategic thinker with a knack for branding, this is the role for you. Reporting to the executive team, you’ll design and execute innovative marketing strategies to grow client engagement, strengthen our brand, and drive business results.Ideal candidates have experience in law firm marketing or professional services and are ready to lead in a dynamic, growth-oriented environment.Key Responsibilities
Marketing Strategy & Execution

• Develop and execute a marketing plan aligned with the firm’s growth goals.
• Increase client acquisition and engagement through strategic marketing initiatives.
• Oversee digital marketing (SEO, PPC, social media, email) and analyze key metrics to optimize performance.

Brand Management & Content Creation

• Create a consistent brand voice across all channels.
• Lead the production of blogs, case studies, videos, and newsletters to showcase the firm’s strengths.
• Align branding efforts with the firm’s mission to connect with our target audience.

Client Engagement & Relationship Management

• Develop client referral programs and community outreach initiatives.
• Collaborate with attorneys and leadership to drive business development.
• Strengthen client relationships with current and past clients.

Event Management & PR

• Organize events, sponsorships, and partnerships to boost firm visibility.
• Manage media relations and press releases to highlight our achievements.
• Represent the firm at industry conferences and community events.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 5+ years in marketing, branding, or communications; law firm or professional services experience required.
• Must have photography/videography experience.
• Proven success in developing and executing marketing campaigns.
• Expertise in digital marketing (SEO, PPC, social media).
• Excellent communication and project management skills.

About Us
Our client is more than just a law firm. They’re a team committed to making a difference in their clients’ lives and believe in supporting and empowering our staff to achieve great things. Working here means joining a supportive environment that values innovation, work-life balance, and professional growth. They invest in their people with ongoing training, a collaborative culture, and opportunities for career advancement. If you’re ready to contribute to a team that values your creativity and leadership, we’d love to hear from you!

Salary: $150000 – 180000 per year

Location: New York City, NY

Date: Wed, 30 Oct 2024 23:58:44 GMT


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