Retail Marketing Manager – Pet Industry

Job Description

Job Ttitle: Retail Marketing Manager – Pet Industry

Company: GPAC


Description: Gpac is seeking someone who is ready to join a rapidly growing CPG company in the Pet Industry!Position Overview:
Are you a dynamic and driven marketing professional with a passion for pets? We are looking for an organized and motivated Retail Marketing Manager to join our client’s team in Southern California. In this role, you’ll play a key part in shaping retail marketing strategies, driving store traffic, and supporting customer-specific initiatives. If you’re a creative problem solver with a keen eye for detail and a passion for marketing in the pet industry, we want to hear from you!Key Responsibilities:

• Develop and execute strategic retail marketing plans that drive store traffic and boost sales
• Collaborate with the sales team to create impactful secondary displays across all retail environments
• Stay on top of retail industry trends, emerging technologies, and best practices
• Work cross-functionally to design in-store promotions, displays, and marketing campaigns that resonate with customers
• Represent the company at industry trade shows and events, including customer and distributor events and buying shows
• Help shape brand positioning and strategies across retail platforms
• Gain an in-depth understanding of the pet category across various retail environments (Food, Drug, Mass, Pet Specialty, e-commerce)
• Support sales teams by ensuring all necessary materials are available for trade execution
• Offer input on packaging and new product development initiatives
• Analyze retail marketing programs, measure success, and recommend improvements
• Manage project budgets and ensure adherence to cost estimates and contractual guidelines

Strategic Planning:

• Contribute to the development of the strategic and retail marketing plans for the U.S. and Canada
• Participate in joint sales and marketing planning meetings
• Take an active role in weekly marketing team meetings
• Support the execution of the annual marketing plan in collaboration with the Global Corporate Office

Required Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field
• Minimum of 3 years of experience in retail marketing or sales within the pet category at a CPG company
• Strong organizational skills with the ability to juggle multiple projects and deadlines
• Excellent communication and interpersonal skills with a proven ability to build relationships across teams
• Proficient in Microsoft Office Suite and project management tools like Asana
• Ability to travel up to 25%

Why Join?You can be part of a fast-growing company in the exciting pet industry. An opportunity to work with a passionate team that values collaboration and creativity and competitive salary and benefits package.Ready to make a difference in the pet industry? Apply now to join our growing team! Or for direct questions or consideration email Chelsea at Chelsea.barros@gogpac.com

Salary: $100000 per year

Location: Torrance, CA

Date: Tue, 11 Feb 2025 23:07:18 GMT


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